Interactive video works best when it asks the question you would ask in person. Below are ten examples for local businesses, one per industry. Each shows the first question to ask, where each answer leads, and how the funnel ends. Borrow the one closest to your business and change the words to fit.
In short
Ask the one question you would ask in person, play a short video for each answer, and finish with a booking or a form. A dentist asks “What brings you in today?”, a real estate agent asks “Are you buying or selling?”, and a home services team asks for photos of the problem.
The pattern behind every example
Every example below follows the same four steps. If the idea is new to you, start with what an interactive video funnel is.
- A welcome video of about 15 seconds: who you are and what happens next.
- One question with three or four answers to tap.
- A short video for each answer, speaking to that choice.
- A finish: a booking calendar, a short form, or a form with a photo or file upload.
Keep the first question to a single tap. Typing can wait until people have seen who you are.
1. Dentists: sort new patients by need
New patients want to know what a visit is like and how soon they can be seen. A friendly video from the dentist or a team member answers that before they call. More ideas are on the dentists page.
- Ask: “What brings you in today?” with Checkup & cleaning, Cosmetic & whitening, Something hurts, and Just a question.
- Then: each answer plays a short video about that kind of visit, such as what happens at a first checkup or how to get seen soon when something hurts.
- Finish: a calendar to book a new patient visit, or a short form for people who only have a question.
2. Med spas: explain the first step
People researching treatments want to see who will treat them and what the first appointment involves. See the med spa page for more.
- Ask: “What are you interested in today?” with Botox & fillers; Skin, laser & facials; Body contouring; and Just get a quote.
- Then: each answer plays a short video about what a consultation for that treatment covers.
- Finish: book a consultation, or a short form for people who chose Just get a quote.
Keep promises about results and medical advice out of the videos. The consultation is the place for that.
3. Real estate agents: split buyers from sellers
Buyers and sellers need very different things from an agent, and one question tells them apart. The full guide is interactive video for real estate agents, and the real estate page has more ideas.
- Ask: “Are you buying or selling?” with Buying a home, Selling my home, Both, and Just looking.
- Then: buyers hear how you help them search, sellers hear how you price and market a home, and people just looking get a short hello and an offer of new listings by email.
- Finish: book a showing or a valuation call. On a listing video, a pop-up can announce the next open house.
4. Home services: see the problem before you quote
Plumbers, electricians, heating and cooling teams, roofers and cleaners often cannot quote without seeing the job. Let people show you. See the home services page.
- Ask: “What do you need help with?” with A repair or service, A remodel or upgrade, A new install, and Urgent, call me now.
- Then: each answer plays a short video about how visits and estimates work for that kind of job. Urgent can go straight to a call-back form.
- Finish: a free estimate form that asks when the work is needed and lets people attach photos of the problem.
5. Coaches and consultants: match people to the right offer
Coaching is personal, so people want to hear you before they book a call. More examples are on the coaches page.
- Ask: “What are you looking for?” with One-to-one coaching, The online course, A group program, and A call as soon as possible.
- Then: each answer explains that offer in under a minute: who it suits and what happens next.
- Finish: book a discovery call, or send people who chose the course straight to its page.
The questions worth asking before a coaching call, and on it, are in discovery call questions for coaches.
6. Insurance agents: explain cover in plain words
Insurance can feel confusing. A short video in plain words, and even a one-question quiz, builds trust before the quote call. See the insurance agents page.
- Ask: “What would you like a quote for?” with Auto insurance, Home insurance, Life insurance, and Bundle and save.
- Then: a short video for each type of cover. A quick quiz such as “What is a deductible?” helps people learn a term before you talk.
- Finish: book a quote call.
Keep health questions, Social Security numbers and payment details in your quoting system, not in a funnel.
7. Mortgage brokers: meet people where they are
A first-time buyer and someone refinancing ask very different questions. See the mortgage brokers page.
- Ask: “What would you like help with?” with Buying my first home, Buying my next home, Refinancing, and Just comparing options.
- Then: each answer plays a short video about how the process works in that situation.
- Finish: book a loan call, or leave an email for people who are only comparing options.
Talk about the steps, not rates or promises. Rates change and depend on each person, so they belong in the call.
8. Law firms: a calm first step
People who contact a law firm are often stressed. Seeing a calm, real person first makes it easier to reach out. See the law firms page.
- Ask: “What kind of help do you need?” with Injury or accident, Family or divorce, Wills & estates, and Something urgent.
- Then: each answer explains how your firm handles that kind of matter and what the first call covers.
- Finish: book a case review call. Something urgent can go straight to a call-back form.
Use the videos to explain how you work, not to give legal advice.
9. Gyms and personal trainers: meet a coach first
Joining a gym feels easier once you have met a coach. See the fitness page for more.
- Ask: “What are you looking for?” with Personal training, Group classes, Open gym membership, and Just a trial pass.
- Then: a short video for each, showing the space and what a first session looks like.
- Finish: book a trial session. A pop-up such as “First week free” can show an offer at the right moment.
10. Recruiters: show what the job is really like
Candidates want to know what a job is really like. Video lets you show them, and a few questions sort applications for you. See the recruiters page.
- Ask: “Which role are you interested in?” with Sales & customer service, Office & admin, Warehouse & logistics, and Just browsing jobs.
- Then: each answer plays a short video about those roles, the shifts and the next steps.
- Finish: an application form with a résumé upload, or a screening call to book.
Ask only about the role, skills and availability. Leave out age, family, health and other personal details.
Start with one question
Pick the example closest to your business and build only the first question. Record a 15-second welcome video (the welcome video script guide has ten scripts to adapt), add three or four answers, and share the link. Once you see which answers people choose, add videos for the popular paths.